Meet Preeti Reddy, the founder of Amoré Nidra, a brand ushering in a new era of luxury essentials. Driven by her passion for merging timeless elegance with modern functionality and accessibility, Preeti's collection focuses on luxury craftmanship and bespoke sizing that exudes effortless sophistication. Each piece is meticulously made from the finest materials, including sumptuous silks, premium supima cotton, and high-quality ponte, offering a perfect fusion of classic and contemporary designs.

Preeti launched Amoré Nidra as a direct-to-consumer brand with a mission to redefine luxury basics. By cutting out traditional retail middlemen and physical storefronts, she has significantly reduced overhead, allowing those savings to be passed directly to the customer. Sourcing from the same silk and cotton mills as other high-end luxury brands, Amoré Nidra delivers premium quality without the hefty markup. Preeti’s mission is to make high-end, luxurious clothing, that prioritize style and sustainability—without the luxury price tag.